Wednesday, August 22, 2012

The Jordan "Brand" That Never Happened

“At one point I pushed for a less sporty sub-brand called Jordan Beyond. When Michael did SNL in ’91, he wore a Jordan beyond quilted green jacket. But I couldn’t make it happen. I’ve still got some samples, including a basketball shoe that was perforated like a wingtip.” - Tinker Hatfield

Wednesday, August 15, 2012

The Cost Of A Logo

Nike – $35 The Nike ”Swoosh” is perhaps one of the most well-known “cheap” logos – costing the sports brand just $35 USD when co-founder Phil Knight commissioned graphic design student Carolyn Davidson back in 1971. When it was finished, Knight said “I don’t love it… but I think it will grow on me.” The iconic logo has remained relatively unaltered since its conception, with the only change being made in 1995 when the brand ditched the Nike text that used to be cradled within the Swoosh, opting for a simpler, stand-alone Swoosh instead. As a thank you for her work, Phil Knight gave Davidson a golden Swoosh ring with an embedded diamond in 1983, as well as an undisclosed amount of shares in the company – supposedly $600,000 worth.
Google – $0 Despite arguably being the most recognisable logo in the Western world, the Google logo cost the Internet company exactly $0 to create. It was actually designed in 1998 by co-founder Sergey Brin and, although it’s obviously been tuned up a little since then, the main elements still remain.
Coca-Cola – $0 Much like the Google logo, the Coca-Cola branding was create totally free of charge by the founder’s bookkeeper Frank M. Robinson. As well as designing the unique logo in elaborate Spencerian script, Robinson also thought up the company’s name – suggesting that the two Cs would like nice together in advertising.
Pepsi – $1,000,000 Pepsi’s 2008 re-branding was undertaken by the New York-based Arnell Group, who charged a cool $1 million USD for a complete branding package. That may seem like a lot, but it’s a drop in the ocean when you consider that the PepsiCo company poured $1.2 billion into changes on all the different beverage brands they own.
Twitter – $2 – $6 Twitter managed to snag their original logo for the price of a sandwich, using the power of crowdsourcing to drive the price down and purchasing it from iStockphoto. Speaking about his creation, Japan-based designer Simon Oxley said he didn’t even realise Twitter were actually using the design until someone on their staff contacted him for permission to animate the bird. “I was happy to see the image ‘in-action’ as they say on iStockphoto, back when Twitter wasn’t well known. I did ask that a credit be added to the Twitter page mentioning that I had conceived the bird.” The design was recently updated by Twitter to a cleaner version. via

Why Didn't I Think Of That?

Plastic bag Converse sneakers, called Festival Feet, you can avoid getting your favorite kicks dirty when you attend outdoor concerts, and events or rainy days.

NEW: 2013 Range Rover

Thursday, August 2, 2012

A Rare Look Inside Ferrari's Factory

The usually secretive manufactures of Ferrari's offer a small peek into its factory.  For more on the article, click HERE.